Succeed in Brazilian Business

Acheiving sucess in Brazilian business requires famailiarizing yourself with the style of Brazilian business culture. Below are some tips for sucess in Brazilian business negociations and realationships:

1. Often times, many separate meetings will be necessary to finalize Brazilian negotiations. Don’t expect one productive meeting will be enough to finalize any agreement. 
   
2. Brazilians place great importance on the people with whom they are doing business. The best way to build good repore with your Brazilian business counterpart is by demonstrating strong character and enjoyable personality.
   
3. Try to develop a personal relationship with your Brazilian business counterpart before getting to business. Many Brazilians feel that people who do not attempt to build relationships in business negotiations are arrogant and untrustworthy.
   
4. Try to avoid making changes to your negotiating team. Brazilians value personal relationships in business and will be offended when those relationships are unexpectedly changed.
   
5. Exchanging business cards is a more common business ritual in Brazil than America. come prepared with many business cards.
   
6. Though English is often used in Brazilian business deals, make sure all documents, including your business card are printed in both English and Portuguese.
   
7. While initial meetings may have a very formal air, expect an informal and slow pace to Brazilian business affairs.
   
8. Be prepared to begin business proceedings with “small talk.” While this may appear unproductive, it is an important element to the Brazilian business protocol.
   
9. Brazilians are generally very willing to discuss a wide variety of subjects, especially relating to business. The one exception is their personal lives, which they are normally not willing to discuss, and should not be brought up unless first done so by the Brazilian.
   
10. Brazilians are very abstract, subjective decision-makers. They are more likely to make decisions based on the particulars of the unique situation than rely on externally determined guidelines.
    
11. In preliminary meetings, be prepared to address the big picture and avoid focusing on individual details of the business proposal.
    
12. Good visuals are considered an important part of any presentation.
    
13. Try and always appear positive during Brazilian business negotiations. Avoid confronting a Brazilian negotiator and try to hide any feelings of frustration.
    
14. Never leave as soon as a meeting is completed! To do so will insult Brazilian business associates and suggest you do not value the relationships you have developed with them.
    
15. It is not unusual for Brazilians to wait to sign an agreement after a successful meeting. Do not be alarmed if Brazilians only offer their word or a handshake to initially finalize an agreement.
    

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